Currently, programs that support innovation and entrepreneurship are structured around the common wisdom of getting innovators to interview potential customers. We believe it is important to focus on teaching innovators how to think clearly about the difficulties that might in the way of work they would be doing in the field this way. That is, a clear distinction needs to be made between the value of going out into the world to interview, and the value of knowing what would be possible to learn about the world by doing such fieldwork.
To this end, we brought together and re-worked cutting-edge research and concepts from the fields of behavioral economics, decision theory, social and developmental psychology, and phenomenology. A great deal of effort has gone into figuring out how to make scientifically valid and philosophically sound methods and approaches accessible and usable to entrepreneurs and innovators. We call these, as well as a collection of learnable artificial instincts (or culture), by the term Deliberate Innovation. When innovators are operating within this framework of valid and sound methods, we say they are being deliberate in how they innovate, or simply that they are being deliberately innovative.
Because of the nature of the principles, tools, and reasoning methods that are offered through this deliberately innovative approach, we think it is possible that there is something quite important that can be taught to innovators.
The first goal is to make clear and accessible the set of first-principles that have been developed at Georgia Tech's Center for Deliberate Innovation, where this approach has been shaped and delivered.
The second goal is to put this information, that has both theoretical and practical components, into a curricular form that can be offered by programs that support entrepreneurship and innovation.
The third goal is to create metrics and structure experiments to study the benefits of operating in a deliberately innovative culture.
Issues Involved or Addressed
1. Create a core content library through collating (1) scientific papers related to the principles and methods from different fields and (2) Mining video archives of lectures, workshops, and master class sessions.
2. Are there vignettes, case studies, and audio/visual media that can be produced to effectively illustrate common artifacts of not operating in a deliberately innovative culture?
3. Explore the possibility of designing spaces with signs, posters or other elements that serve as reminders and reinforcements of the artificial instincts required to operate in a deliberately innovative way.
4. Can the body of material required to learn Deliberate Innovation lend itself to a modularized organization of the curriculum?
5. What is the optimal design of the curricular form to organize the body of written, literature, and video content in an easily accessible format (web, books, papers, modules)?
6. Are there metrics that measure the adoption of this culture? Can experiments or studies be designed to evaluate the effectiveness of the principles and tools of deliberate innovation?
Methods and Technologies
Academic Majors of Interest
Preferred Interests and Preparation
Interested in learning about and developing innovation methods to build leadership capabilities and entrepreneurial competence.